Tobii lands former Intel PC chip VP to push eye tracking mainstream
Eye-tracking tech provider Tobii said Monday that it has named Anand Srivatsa, the former vice president of Intel’s Client Computing Group,
as Tobii Technology’s new chief executive.
Tobii Technology is the consumer-oriented division of the larger Tobii Group, which also has two other divisions. Srivatsa’s role will be to bring Tobii’s eye-tracking technology to new PCs and consumer
devices. Henrik Eskilsson, CEO of the Tobii Group, took over the duties of chief executive of Tobii Technology temporarily and will hand the reins to Srivatsa on August 12, and return to running the Tobii Group.
Tobii said that they hired Srivatsa because he essentially performed the same role at Intel: leading the Client Computing Group, Srivatsa worked with PC markers to ensure design wins with Intel chipsets
and processors. Srivatsa will be responsible for working with those same customers to build in Tobii’s eye tracking, too.
Tobii started working with PC makers and game makers several years ago, originally
building PC peripherals that could “watch” your eyes, interpret where you were looking, and move a mouse cursor accordingly. These early versions of the “eye mouse” worked, though performance varied by
eye shape and color. Over time, Tobii began working with manufacturers of gaming PCs to build the Tobii eye tracking technology right
inside the laptop chassis itself. Meanwhile, Microsoft
began to support eye tracking within Windows as an assistive technology, then debuted four
eye-tracking gamesto help developers familiarize themselves with the capabilities. As that went on, Tobii began promoting eye tracking as a technology that could be used within
virtual reality.
Srivatsa will undoubtedly be asked to continue pushing this trend forward, expanding eye tracking into more and more laptops as well as other consumer devices, which—who knows?—could one day include phones,
TVs, and cars.
“There is a tremendous opportunity to improve how computers and other devices interact with humans, and eye-tracking technology will profoundly change
the human computer interaction landscape,” Srivatsa said in a statement.
Alisa
Alisa Brownlee, ATP, CAPS | Assistive Technology Specialist/Consultant
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