To: All Staff
From: Ellyn
____________________________________________________________________________________________________
I received this email from Major League Baseball. Michael Goldsmith is the PALS who wrote in Newsweek magazine that MLB should honor Lou Gehrig on the 70th anniversary of his "Luckiest Man" speech. Because of Michael the 4ALS campaign was created and the country became much more aware of Lou Gehrig and ALS.
Our thanks to MLB for recognizing Michael and honoring him and all of our PALS at the World Series tonight.
Ellyn
From: xxxxxx@xxxxxxx
To: xxxxxx@xxxxxxxxxx, xxxxxx@xxxxxxx, xxxxxx@xxxxxxx, xxxxxx@xxxxxxxxxxxxxxxxx, xxxxxx@xxxxxxx, xxxxxx@xxxxxxxxxx
CC: xxxxxx@xxxxxxx
Sent: 11/2/2009 4:09:10 P.M. Eastern Standard Time
Subj: World Series Game 5 dedication
Dear All,
It is with profound sadness that we learned of Michael Goldsmith's passing. A tremendous loss for all who knew and loved him.
We feel extraordinarily lucky to have known -- and been inspired-- by Michael. His passion, dedication and ability to galvanize so many on behalf of the ALS cause was truly incredible.
In honor of the ALS cause -- and in memory of Michael -- MLB is dedicating tonight's game, Game 5 of the World Series, to 4ALS.
Through dedicated advertising support (via FOX, MLB.com, MLB Network, and in stadium) we hope to leverage the World Series platform to increase awareness and support for the cause.
Please share this message with others from your organization who are on the 4ALS team. And, as always, thank you for all you do for this important effort.
Sincerely,
Kate
Don't miss any of the action of the 2009 Major League Baseball Postseason. The excitement continues with the World Series on FOX.